Advice

Melbourne-based startup Liven strives to be ‘the sexiest discount app’ in a highly competitive marketplace

- September 2, 2014 7 MIN READ

We’ve seen a number of startups emerge in our ecosystem that focus on coupons, discount deals, rewards and vouchers – examples include Aston Club, BigDeal, Buzzingaa, Coupay, OzSale, Rewardle and Swoop. Each has its unique point-of-differentiation, but not all have maintained strong momentum. The latest to enter this highly competitive space is Melbourne-based startup Liven.

Advice

Sydney-based Ridesurfing will become the anti-UBER

- July 22, 2014 2 MIN READ

Ridesurfing presents a very real threat to UBER’s ride sharing dominance in Australia. Why? Because they are playing out the same strategy Lyft employed in the United States. They’ve just replaced the pink hipster Lyft moustache with the Ridesurfing signature Shaka Sign – the symbolism here is very important and the foundation of their game plan.