From landing in Coles to redefining haircare for everyone: how this female founder rewrote the rulebrook for cracking a crowded market
When Katherine Ruiz launched People Haircare, she didn’t tiptoe into the market. She went straight into over 800 Coles stores nationally. No soft launch. No boutique trial. Just premium, high-performing haircare on the shelves of one of Australia’s biggest retailers – right from day one. “From day one, Coles was part of the vision,” she… Read more »
















